Season 1, Episode 9: The Growth Secret - Balancing a Limitless Mindset and Powerful Strategy
What is it that bridges the gap between ambition and achievement? What’s the business strategy you need to make that jump from dream to reality? What does it really take to grow?
In this ninth episode of The Limitless Podcast, Jamie shares how to live in the gray area between mindset and strategy. She explains why thriving businesses must cultivate a limitless mindset and efficient systems to optimize operations while saving time and money. Finally, she encourages her listeners to reflect on what they and their businesses need to develop a tailored strategy that works for them.
If you want to know how to get into a limitless mindset and create a reliable business strategy — this episode is for you!
Here are three reasons why you should listen to this episode:
Learn the power of believing in yourself and creating efficient systems to keep your business running smoothly.
Understand why it's acceptable — and sometimes beneficial! — not to be at your most productive and creative all of the time.
Discover content planning ideas for your business strategy to engage more clients.
Resources
Stop being a lone entrepreneur and start leaning on fellow rebellious business owners. Join my 5-month business invigorator, Thrive Mastermind, and support your business with my mentorship and the partnership of six other entrepreneurs. Ignite growth toward your biggest vision!
Sign up for Jamie’s 3 Steps to 30 Days of Content FREE MINI-COURSE today!
Sign up for Jamie’s 12-week Marketing Mastery Business Activation Program today!
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Episode Highlights
[04:49] Living in the Gray Area
Jamie has worked with multiple professionals over the years, and from this experience, she learned two important lessons.
The first one is to have faith in yourself. Everyone exists for a purpose.
The second is to create systems that will allow you to improve your processes while also allowing you to rest.
[06:39] Masculine and Feminine Energy
The masculine energy relates to today's hustle culture. Working around the clock may be essential; however, too much of it can be dangerous to your health.
Feminine energy is the power to create meaningful communities inside and around ourselves.
You must balance the two energies to find time to rest and maximize your day.
[09:11] Be Kind to Yourself
Your level of creativity varies each day.
People can't perform their best all the time.
When you're feeling overwhelmed, rely on strategies and systems that work for you.
Ideas generally flow in four stages. To learn more about this, tune in to the episode.
[11:42] Combining Mindset and Business Strategy
When you apply your mindset to your business strategy, cookie-cutter content transforms into a unique branding for your business.
Great storytellers tell memorable stories.
Learn to be an excellent storyteller to establish a solid consumer base.
[14:04] Posting With a Soul
Create a structure that will allow you to show up regardless of how you feel.
When it comes to content planning, one may choose between candy or meal content.
Candy content relays easily digestible stories while meal content tackles a deeper narrative.
Listen to the full episode to learn more about applying candy and meal content to your posts.
[16:24] Pay Attention to Your Energy Level
Consider when you have the energy necessary for content planning.
Focus on only one task instead of doing everything at once.
Time blocking is only feasible as a strategy if you understand your body's rhythm.
Jamie explained the relevance of choosing one day per month to focus on producing material for social media sites.
However, one is free to create a strategy that works for them.
[22:15] Understand Leadership
Leaders show up with authenticity and kindness.
Authenticity is accepting that you will not always be at your best. But, regardless of the odds, you choose to rise above the occasion.
Jamie: “What I want to encourage you to do is honor the days that you might feel a little distracted and still be there. Because the more authentic you can be, the more we're going to love every side of you.” - Click Here to Tweet This
Listen to the entire podcast to find out the habits you can adopt to boost your performance.
Making an impact as a leader means leading by example.
[28:39] Own Your Business Growth
Instead of relying solely on your business strategy, a leader must be the most powerful influencer in their organization.
Word-of-mouth marketing is still the most cost-efficient way to promote your business.
Keeping your business’ motor running means allowing the systems you created to work for you even if you’re not around.
Tune in to the entire episode to know how Jamie let her business strategy work despite the internet mishap in Colombia.
[33:17] Business and Self-concept
Your business is just part of who you are. It does not encompass your entire identity.
Honor what you’re putting out into the world, regardless of what others think.
[37:24] Have Fun Optimizing
Distance yourself from the outcomes and focus on the significance of turning up no matter what.
Jamie: “The strategies won't work if you don't believe in your business. It's unkind to believe so wholly in your business and never have a strategy.” - Click Here to Tweet This
Living in the gray while harnessing mindset and strategy enables you to work in a flow.
[39:22] Reflect on Your Business
Take time to reflect on your entrepreneurial mindset and business strategy.
You can never see growth when there is no engagement with your clients.
Jamie: “Strategy is understanding how the architects of the internet created the internet; how SEO works, how the algorithms work. All of that is going to be an essential piece of the growth for your business. But we also get to honor who you are.” - Click Here to Tweet This
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Transcript
In life, we need two different things. As humans, we are energy. We are life forces. We are creative visionaries. We are the people that have a purpose deep within us that we get to decide what it is and how we pursue it every day is us getting ourselves moving through that purpose.
Jamie Ratermann: You're listening to The Limitless Podcast where we dig into all of the possibilities that exist when you lean into the big vision for your life and your business. Hi, my name is Jamie Ratterman, and I am a holistic business coach. Meaning I am just as invested in growing your health as I am in growing your wealth. With 11 plus years and brand and social media marketing. I help rebellious entrepreneurs master marketing, and body leadership, and say “fuck it” to the hustle. This show is here to encourage you to become radically aware of your self-imposed limits, to break free of your shoulds, and to expand your brand into a movement led by you. The way I see it, marketing is a way of spreading your mission. Social media is a gift for connection, and sales are where you build your strongest relationships. Let's dig in.
Hello lovelies, welcome to episode nine of The Limitless Podcast. Today, I do a deep dive. I do a deep dive and what it really takes to build an online business. I go off a little bit—I’d show my nerdy side of the fact that I want you to know that you need to live in the gray. Live in the gray between mindset and strategy. Having both of these places help you build your business. Have them being foundations for you, so that you not only understand that you are an asset in building your business and knowing that your mindset is going to help you do that.
But allowing strategy and systems to allow you to feel more ease, save yourself time, save yourself money, all of those pieces. I dive into how this plays a role in who you are as an entrepreneur. I'm really excited for you to check this out. I'm also reintroducing you to the Thrive Mastermind where I am absolutely providing mindset and strategy in the same container so that you can build your business over five months together. So take a look, please rate and review. Let me know how this episode feels. I would love to hear how you see mindset and strategy working within your business right now. Enjoy.
Hello lovelies, and welcome to episode nine of The Limitless Podcast. Today I want to dive into why we need a little bit of mindset, a little bit of energy management, a little bit of health, and strategy. How this powerful combination is really big for you. Now, I want to start this podcast off going wow, wow, wow. How fun it is to have podcast listeners. Many of you may have known if you follow me on the ‘gram that I was recently in Colombia and in that time, I didn't exactly have Wi-Fi, I didn't exactly have it. But what I did have is these sparkling, wonderful takeaways and shares of all of you who are enjoying the podcast so far. It just brings me so much joy to know that you get to listen to me.
One of you had said that, “Having you in my living room is my favorite way to start the week.” And I'm like, “Oh, it made me feel so happy.” Well, let me just double down on this. Tell me more. Let me know what I can do to help you. Meaning, take a screenshot of this podcast and let me know what you loved about it. Let me know what, really, you relate to, and also let me know what it is that you would like to see more of. Any way that you can share this is always going to be celebrated by me just because I'm so excited by this medium, but also too, if you haven't yet: follow, rate, review wherever you listen to this podcast. All of this is going to help me to get to know each of you and make sure that we grow together here. Please take the moment to share a takeaway—would love to see it. All right, let's dive in.
I have been a coach now for three years. I've been doing marketing consulting for 11 years. All of this really comes down to me wanting to share with you this booming, this beautiful coaching industry that I'm a part of, and how there are so many different areas of support you could have. But really understanding what is the secret weapon? What is the level of support? What is the community that you really need in your corner at different phases of your business, at different phases of your life? So of course I've worked with many types of coaches from mindset coaches to email list building, strategy coaches, to health coaches, trainers, all of the above.
There's so many areas of support, but there is something I just want to draw directly in. In life—wow, that's a big statement, right? In life, we need two different things. As humans, we are energy. We are life forces. We are creative visionaries. We are the people that have a purpose deep within us that we get to decide what it is and how we pursue it every day is us getting ourselves moving through that purpose. Now, the difference between somebody who's got a purpose and wants to move and knows that they are killing it and somebody else who's able to do that but relax a little bit is strategy.
I want to talk about how we want to live in the gray area. We want to live in the area where we can lean on and have full belief in ourselves—that we are magnetic, that we have a story worth telling, that our business can really make a big impact. That belief, that energy is absolutely the first step in whenever you are building a business. If you don't believe in yourself and in your purpose, it's going to be difficult to grow. That's a part of it, of course. But also how we want to go on the other end of the spectrum and understand that the way in which people grow online is built on systems. It's built on the mindset of the architects of the internet. It's built on really optimizing your process from week over week, month over month—all of this is a wonderful combination.
Now, I wanted to bring this up today for the fact that I absolutely see where there are coaches out there that are going to tell you that, “It's only about your mindset. That's all that it is.” Then, there's also coaches out there going like, “If you don't post five times a day, you're like screwing yourself over for your future either. If you don't, like, put out as much as you can, you are not going to grow.” And this is just me telling you, let's be kinder. Let's be kind. This is also a growing discussion between what is called masculine and feminine energy.
Masculine energy is what we usually consider the patriarchy a little bit. People who are pursuing goals, forcing themselves to do the same routine each day because they know it's that discipline that's going to get them to where they need to go. Needing that validation of others really having to make sure everything is proved to work for them before they even begin like this is the CrossFit gym of entrepreneurship.
Doing as much as you can, with as much as you can, also known as hustle culture, by all means. The thing about it is that masculine culture that that side of ourselves is definitely something that we need. But it's important to know and we're tilting into toxic levels of needing everything to be working for us and that type of idea.
Now, feminine energy is really tapping into our own innate self-trust, our intuition, our ability to build a community within ourselves and around us—this driven purpose. Of course, these are my interpretations of how I've been taught this over the last couple of years.
But ultimately, what I find is that when somebody is leaning so heavily into the feminine, or leaning so heavily into the masculine, there's no middle ground that I get to see out there. I want you to understand that if we find this balance between the divine masculine and divine feminine for my woo-woo sisters, you know what I'm talking about, but for anyone who may not, it's really finding that balance between mindset, your energy—your mindset and your energy and strategy. How those two things can work together.
As somebody who helps people batch content on a regular basis with other entrepreneurs, I get a common thought or a common response when I talk about batching 30 days of content. Somebody will say, “Well, I really like to just post in the moment.” That'll be something that comes up for somebody and I would like, “Oh, great, that's amazing. I love that you have that kind of creativity. How good and how consistent have you been about showing up?” And they'll say, “Oh, like, maybe twice a week sometimes. Sometimes just so I'm not in the mood for it. But yeah, when I show up, it's a really great post.”
I am never going to tell you to overload yourself. I'm never going to tell you to choose a consistency goal that scares the crap out of you. I would rather you choose a number that fits really well for you. But this is where depending on your energy only each day is unkind. We are not our most creative selves every day, especially as women with our different cycles. We will have a week where we are, like, clever and really speaking into words exactly how we want it to say, we're dynamic in the way we share it. Then, the following week, we can't put two sentences together as well as we could, but we can do data or we can have really great client meetings.
Understanding that expecting yourself to be on every day—100% of the time, creativity overflowing Sunday through Saturday—is not how our body works. Then, ultimately, can lead to you feeling like “Why am I not as good as this other person who seems to be doing it every day?” We want to relax that idea.
That is where leaning on a bit of strategy and systems can allow you not only to have content ready, have these ideas built so that you can lean back on that whenever you're feeling a little overwhelmed, or just like you really can't think of a good idea to share with the world that day.
“All right, I have these ideas that I’ve already banked for myself”, that's one side of this. But also, you also have the ability to push whatever things you've batched aside because you have something that's fresh and coming to mind, and you really want to share.
Being able to know that when we find this beautiful balance between mindset and strategy, this is going to allow you just to feel more free in the long term. More free that you don't always have to be showing up on 100% every single day. Then, also, too, being able to know that you can set a desired goal and if you get one less or two less than that goal—it doesn't mean anything about you.
Being able to play with this wonderful balance between the two is where I want to dive in today. How it's not very kind to yourself if you haven't updated your strategies, if you haven't had a better understanding of how people experienced you online, and also how these people that built the algorithms, that built SEO, that built the internet wants to help your business grow. That's the strategy side of this. But within it, I ultimately want you to think about how ideas come in usually two to four steps. One, you have an idea. Two, you want to believe in that idea. Three, you want to create a plan—an activation plan. Four, you want to optimize from that.
This is where you lead within mindset and energy, and then you finish with the strategy. Let's talk about this. Let's dive right in. Whenever you're thinking of combining mindset and strategy when it comes to your content planning, this is where you can take yourself from that cookie-cutter content that you see everywhere that everyone else is posting, and bring it into owning that. What your brand message is, what your kind of content is about. So this is where it's all talking about cookie-cutter versus storyteller.
The important thing to understand whenever we're trying to create this magnetic brand online is that stories are always going to be remembered more often. There was a Stanford study done, where if you wanted people to remember you, you want to be a really good storyteller. This is where I tell you that yeah, absolutely, think about those tips and expertise that you have and sharing that online, but also being able to bring that into your story.
Stories are remembered 22 times more than facts alone. That's what that Stanford study came out with. This is where I talk about posting with a soul. You are that life force behind your brand, your clients are also the life force behind your brand, knowing how you've helped them create better lives, transform into new human beings, all of the above.They are the soul behind all of your posting but also understanding that the more you can show up, the better. So having these two things work together.
Posting what the soul means you know your content pillars that are based off of that ideal client you have in mind, based off of your own personal energy. Knowing that if I show up under these pillars on a regular basis, growth is guaranteed. Knowing that if I am problem-solving, that I'm using my story, that I am sharing these things, growth is going to become more easily. Because within that, a content strategy is something that allows you to warm up any new potential client into being that loyal client of yours. Meaning you are serving them in a lot of ways for them to know, like, and trust you, you've probably heard this model before.
But the difference between one person who's dishing out tips and tricks left and right and the next person that is remembered and has that community, has that fan crew, is that story. In the grand scheme of what I'm sharing here, I'm going to tell you that strategy here is how can you set up a system? How can you set up a content strategy system through content pillars to show up five days a week on your social, maybe—four days, three days, you choose that, right? You get to choose that. But the idea is, “Alright, how can I create a system that's going to allow me to show up no matter how I'm feeling in that moment, but also bring that deeper element—my belief in myself as a creative visionary to also be a storyteller?”
This is where posting with soul comes in. I like to call this model whenever I'm sharing this with my marketing mastery clients. And in general, any of my pre-clients. I call this the candy versus meal content. This is the idea. The candy content out there is where you're giving quick tips and tricks, things that someone can immediately implement and use. Really diving into value so people can get a taste, a glimpse of what it would look like to work with you to use your product.
Then, when you build that, the algorithm is going to love that, right? Like it's going to be easy, digestible content. That's why I call it candy content—digestible, something that someone can use, walk away from, and be able to activate within their lives versus our meal content.
Meal content is a deeper story. Meal content is a client's story. Being able to think about how this plays a role in many forms. One when it comes to your copy. It might be, “Here's three tips,” versus “Here's the story of how I built confidence on camera.” That can also be in your visuals. A visual—a candy style content on Instagram might be a 15-second reel with a trending audio, versus a one-minute long story about how your business has grown. Knowing that this all can play a role.
But this is where I'm talking about posting with the soul. How can you combine these two things? Not only because we all want a little bit of easy, digestible content from time to time. Then, by doing that you're building the trust that when they see your story, they're like, “Oh, now I know about her. Now I know this person I've already trusted because she's given me such great tips is going to—also has this beautiful backstory, these core values behind her business.”
So, that's one way, whenever we're thinking about mindset and strategy, how both of these pieces will come together—posting with the soul. The next part I wanted to get into and I've talked a little bit about this on previous episodes is how when we want to hit our desires, when we want to hit our goals, we have to pay attention to our energy. We have to pay attention to what we know. So I encourage all of my clients to do a reflection in their day-to-day of going, “Alright, look at your day. What did you do throughout the day? When did you feel the most powerful, the most potent energy, the most focused energy? When did you feel that kind of die off?”
Let's say we took an average Monday, where you started the day, maybe you were creating content, maybe you answered emails, maybe you were on client calls, all of the above. You get to look at what happened in that schedule, but then lean intuitively into what was happening.
Whenever I create content, like let's say I'm batching five posts, I feel like a frickin’ rocket. If I'm focused, I’m making sure there's no distractions coming to me. I feel like a rocket ready to launch off because I am honing in one—monotasking, which is the chef's kiss. You can't see me but I've did a little chef’s kiss. If you can monotask, especially during your creative work, you're gonna find that you are an amazing writer, someone who loves social media.
Whenever you multitask, you really are creating some,like, difficulty in your mental capability. Knowing that monotasking is always going to be something I share here. But understanding that creative energy, and whenever I know the way in which I want to start my weeks, I might block off three hours on Monday, Tuesdays, and Thursdays in the morning. Meaning I will not take a client in the morning.
I will not because that is my time, where I know the words will flow, where I know that I might be a little more energetic in a story or energetic in a reel, where I know that if I can create this sacred time block for my own creativity, that one—more things will get done. Two, I will feel really empowered by the way I do it. So that's one idea here. When we're thinking about our energy levels, when do you feel most creative?
Most people will say that the morning is their most creative time. Now, that's probably true for the fact that when if you get a good night's sleep, you're gonna find that you just feel a little bit less distracted, a little bit less fatigued throughout the day. But that doesn't mean that because you end up getting this, like, spark of creativity at 4pm in the afternoon, that there's anything wrong with you. I've absolutely had clients that will work in the evenings. They just feel that that's working so well for them, right?
Thinking about this, the more that we can understand our energy, the more that we know that, “Okay, I feel my best creative energy in the mornings and the afternoons.” Or, “Oh, I could spend all day in a spreadsheet on Thursday afternoons,” or whatever that might be, the more we can understand our own body rhythms. I'm definitely going to put this out there, I would love to have someone come on and talk about how each of us have our own body rhythms. But the more that we understand our own body rhythms, you want to create a system around that. Blocking off your week can be this easy way in which that not only that you can maybe work less—I'm currently working on 30 hours or less a week because I know when I can be my most productive—like you can create that system.
An important part of this, right—the important part of this is that there will always be a time where if you hit these time blocks where, “Okay, I'm creative in the morning, I have clients in the afternoon.” Four o'clock will come around or five o'clock will come around and you'll be like, “Oh wow, I have so much more energy in the day.” But I also want to talk about the fact that there's also the opportunity that you might need to change this from season to season.
This is where I talk about, this is a strategy. Time blocking is a strategy. Energy here is you understanding your own energy levels. Personalizing it to you, personalizing it to how your business is run, and combining the two. Having these blocks knowing how they work. But even more, if somebody tells me that they've had the same time blocks for the last two years, I'm like, “Wow, it's time to make a change.”
So, understanding that when we really get the flow between our energy level and our strategy —I’m doing, like, a little dance over here right now, like “Energy. Strategy.” If we do a little bit of both, we're going to find that we can continue to optimize and optimize the way in which we use this. Really understanding in this concept that you will not always be perfect about your time blocking. But that's why we need to pay attention to how our body rhythms change. How we need to build a little bit of intuition with our nervous system with our self-trust.
That's kind of why I make sure I incorporate health whenever we talk about these big goals. Let's say you have a goal of putting out content on more than one platform. This is clearly a core value of mine, that using the internet and all of its gifts. I will tell you that how I teach my clients is that we're going to choose one day out of the month, where we block off three to four hours to make sure that we are creating content places for LinkedIn and Pinterest, one day a month for four hours, or if it better suits you one hour each week. That is all we need to do to put in enough time, to put enough energy to be able to utilize these other systems.
Now, I can tell you that I built that off of 11 years of being a multi-channel creator. That system is my own personal strategy that I hand out to others, and they get to personalize for themselves. But knowing that that masculine, that strategy, energy, is where it started. But I want to encourage and empower you with your own self-love, self-trust, energetics, to be able to take it and make it your own.
The next piece of this is really understanding what it means to be a leader. Whenever you are a business and showing up on social media, on the internet, in your meetings, there is this energy to you, which is really important. But there's this term, of course, I'm sure you've all heard of this, but showing up authentically, and what that can really mean. I like to talk about the role of pressure, no matter if it's on mindset, or pressure if it's on strategy. I like to say show up authentically and with kindness. Knowing that if you actually want to show up authentically, that means that you want to prepare and know that you're not always going to be on when we put the quotation marks around it “be on”.
We have an ebb and flow. I talked about this a little bit with the time blocking. We have an ebb and flow throughout the week of days that we're going to feel like things are on, things are moving, and there's the days that we don't. What I want to encourage you to do is honor the days that you might feel a little contracted and still be there. Because the more authentic you can be, the more we're going to love every side of you. But knowing that you don't always have to be the same energy each day. This comes into play a lot, when I have clients who are launching new programs or launching new products. Where they think they have to be at high energy every single day of their launch, and then feel absolutely depleted by the end of it.
The way in which this combines this wonderful mindset and strategy together is knowing that if I show up one day, and I got the red lip on, I'm ready to go, I feel like a frickin’ rocket, I'm ready to talk about it. That is authentic. I also show up like I just did yesterday in my stories—the end of the day, laying down going, “What a great day,” and being able to show up with a little less, let's say, glamor. Knowing that if we can think about how we can be more transparent and show all sides of ourselves that is going to allow this authenticity to come in.
But there's a mindset to it. I absolutely have people go, “I can't show up unless I am fully made up, right?” I'll be like, “Well, how can we make it so that it feels casual, it feels easy to be showing in your stories, be able to come into meetings—however which way you want—because we want to allow that flexibility, right?” It's a mindset to try and to figure out what it means to show up and every which way you are. Removing this guilt that you're not always clever, or you're not always fully glamorized up, whatever that might look like.
But there's also the other side of this, where if you want to build a business. If you want for people to buy into you, it's important to show up and show up often. It's important for me to see you at least seven-twelve times in my feed and my email. If I see your name, I see your content, I see you at networking events, all of that is going to help me go, “Oh, you're top of mind.” We make a lot of decisions off of the people we regularly interact with.
That's where social media and networking and coffee dates, all of those can play a really big role for you. But how can you create a strategy so that you open up your energy as best you can? So, I talked about strategy here where you might create a bit of a ritual. Where at the beginning of the day, you make sure that you do the things that were going to make you feel your best. That might be going for a walk, that might be making yourself a really nice breakfast, that might be going out and seeing people, whatever that looks like.
But this is where I will talk about the luxurious launch plan. Luxurious meaning you are taking such great care of yourself that we are going to feel that energy. You're going to feel more attuned to being online. You're going to feel more attuned to sharing from your heart because you feel well taken care of. You're showing yourself so much love and kindness that those things that might be preventing you from showing up aren't as heavy. That might be, let's say, you're feeling like, “I'm very excited about this stuff.” It might not be forcing yourself to get on your stories. It might be, “What if I took a 10-minute walk around the block and see if I felt differently?”
So that's this strategy of understanding your energy levels. It's understanding this system for yourself. All honesty, yeah, of course, this is me talking to you about how to build your business, how to show up more authentically there. But this is also about your life. This is also about growing and creating more richness in your life during the launch, of course, but then it gets to bleed out into how you treat yourself every day. It's not the first time, it won't be the last time that I will say that when you create a really amazing business, this impactful business—when your business thrives, you also thrive. Then, flip that when you thrive, your business thrives. That's why creating a mindset and a loving discipline within that, to make sure that you are always taking care of yourself, showing yourself that deep self-love, and creating these systems, these strategies that you get to lean back on—it makes it a lot easier.
Whenever we talk about showing up authentically, what does it take for you to want to be online every day? What can you do on a day to day that will allow you to want to show up? So, motivation is not what I'm talking about here. I am groggy rolling out of bed in the morning, I'm not sitting here going, “I need to get motivated to show up”. It'll be like, “But if I go for a walk today, that's going to make me feel a lot better. I bet if I make sure I meditate before I open my computer, I'm going to feel more clear of mind.” All of this is systems and strategies and understanding who you are, then also leading by example.
If whatever impact you want to make with your business, you get to show it, not just tell it. How can you show the kind of impact you want to make? Not just talk about, “Here's the tips on how to do it.” Making sure you not only see yourself as the leader in your brand, but you're also mentoring the people that follow along with you.
Next one here is really owning your business growth, but letting the motor run as well. We make decisions, especially now because social media has given us a glimpse into who our leaders are, who the content creators are. When we are wanting to make a choice between, “Okay, I want to work with this health coach or that health coach,” we make decisions off of who we can relate to.
There is a lot to be said about your energy, the way in which you show up, your story, what your core values are. Those are going to be the conversion points. Those are going to be your selling points on a regular basis. Kind of going back to what I was just mentioning, you get to be the role model. You get to be your business’ best influencer. Out in the world, in general, we like to follow people more than we'd like to follow brands. This is also why influencer marketing is still one of the best ways to get conversion for products and services. Being able to use other people's experience to bring it in. It goes back to, really, influencer marketing is just the new version of word of mouth that you pay for more than you did for word of mouth.
Word-of-mouth marketing has always been the lowest cost to getting people into your business. That absolutely works and I usually talk about this where you want your social media, you want your websites to all embolden any referrals you might get. Knowing that if you can see yourself as your business' best influencer, biggest asset, all of the above, you're going to be able to grow rapidly. You're going to be able to grow much easier than just resting on strategies alone. But the flip side of that is, how can you make sure your strategies make it easy for someone to make a decision to be a part of your world?
So of course, content strategy has a role here. There's also website strategy to make sure it's easy to book with you. There's also how can you think about the funnel that you're bringing in? So, “Okay, they're ready to experience me in this free format or this low-cost format.” Then, after they experience you, they know if they want to go for that high-ticket item. When I talk about letting the motor run, that means that your strategies work while you aren't—your business continues to run while you get to experience life.
I talked a little bit about how I was recently in Colombia, and I had a wonderful case study here. I did not have Wi-Fi. Like, I did not have the ability to be able to show up like I usually do. Even, too, when I tried to get Wi-Fi, I was just taking myself out of this amazing experience. I made the choice to let my team continue to populate Instagram, and then leave everything else alone.
What was lovely about it is that LinkedIn brought in 146 new views. I didn't post on there, it was simply based off of my search strategy for my profile. I had another 10 DMs that were qualified leads on that platform. Then, Pinterest was a place that based off of the idea pins, and the other pins that I put up, was still building my email list. I did not have to touch it, and neither did my team. Those are just two examples of how building something that continues to rise, that continues to give awareness, and I don't have to feed that beast as much as I do. That can be letting my motor run. That can also be SEO. That can also be a passive course, that if people are still working through it, that can also be a fantastic welcome email series that can encourage people further down your sales pipeline.
This is again, where I want you to know that this beautiful balance of your mindset, your energy, that brings people in the door. Your strategy is going to keep them hovering and hanging around so that you can make sure that you're fresh in their minds without having to be this person that's like, “I gotta be posting all the time, I have to be sending things all the time, I have to, have to, have to.” This is where the strategy is really kind. That the work that you've already done with one place has another life elsewhere. But also, depending on where you are on the internet, where you're using the algorithms, you don't have to be paying constant attention to it.
So, fourth one there—own your business growth. You are that leader, of course. But also use strategy to let the motor run, while you get to feel the wealth of what you're creating for yourself. Feel the richness of that life that you want to build.
The last one that I really want to bring this home is that you want to think about your business as an entity of you, but not all of you. This is where I want you to think about creating less meaning around the results and what they mean about you. This comes in many forms, right? When someone starts to post online for the first time around their business, and it doesn't get a lot of likes, there's usually that initial self-doubt like, “Oh, it's not gonna work.” Or if you launch a new program and you wanted 20 signups and you get four, that means something about you. Or if you are looking and comparing yourself to somebody else and you're going, “Well, she just has it figured out. I don't even want to get started.”
That is a lot of mindset. That's a lot of what you might be bringing in through some stories. Those limits that I talked about in episode one, and how they might be preventing you, or those perfectionist tendencies you might have. That's a lot of mindset work, where we go, “Social media is a place to play.” Most likely, if you get a low-performing post, not enough people saw it. How can you make sure you honor the value that you're putting out there? So that it always feels like, even when you show up without a crowd of people liking, commenting, sharing—you know that you're still honoring this purpose that you're going through? That's that mindset, right?
But then, there's also the flip side of it, where I will have somebody who's like, “Alright, I built this perfect strategy. The strategy, like, is exactly what all the Instagram gurus tell me, all the TikTok gurus tell me to do, and I'm not seeing the growth, like why is the algorithm against me?” They go into this whole place of, like, white-knuckling a strategy. You're like, “It must work. It must.”
Combining what's important here is understanding that strategies always get to be optimized, especially in the online world. The things that worked 10 years ago do not work anymore, excluding some really core principles about human behavior. A part of me and what I love— maybe it's the Gemini in me—but what I love about the internet is that it's always adapting, it's always changing to our behavior. But it also means as business owners to really be able to—if you want to grow really quickly, you might have to hop on a new trend or a new thing to see that, or you get to really deepen into those core marketing principles that I'd like to share about.
But the concept here is detaching from your results. Removing that white-knuckling around your strategy, and thinking about what it means to show up no matter what. One side of this is absolutely a mindset ritual each and every day. This can be where you show yourself some self-love, where you show your business some self-love, this is it could also be where you employ a joy kit. I like to talk about joy kits, where you screenshot your testimonials in there somewhere in your photo albums, or somewhere in a folder, or you want to just save things on the internet that bring you joy. I've absolutely seen cats. Cat videos bring people joy if that's what it is.
But having this space—it's not unlikely that you might feel a little scare-sy when you're doing something brand new. But what is your way of coming back to self? What is your way of realizing that if one person signs up, the power of one person signing up for your business means that there's many others out there. But you have to continue to show up, so that the algorithm can do its work, the referrals can do their work for you. Because if you can continue to share value, and detach from those results, you'll likely show up more consistently.
A part of this is also the consistency I've been talking about. But once you remove this need of validation and just decide this is my purpose, this is the impact I want to make, it's going to be easier to continue that momentum to continue to show up in the way they want to.
The fifth one here is how can you create less meaning around the results, but also know that it's fun to optimize your strategy? All of this is to say that whenever you are thinking about your business—in the past, in the corporate world, we might have called these hard and soft skills. In the entrepreneurial world, we're calling it masculine-feminine energy, or really what it comes down to is mindset and strategy. Pretty much everywhere in your life, mindset and strategy are always working in tandem together. So of course, it should happen within your entrepreneurial business, and especially for my solopreneurs, my small teampreneurs out there—understanding the internet and how it works is going to save you time and energy, always. It's going to save you money.
How many people come to me and they've been spending tons of money on Facebook ads, but they've never figured out how to make organic growth for themselves. I’m like, “Wow, let's focus on that, so that we can build our strategy off of that for your ads.” Knowing that, like, this strategy, always, is going to be helpful to you. But your energy, your mindset gets to be what happens first. So, the strategies won't work if you don't believe in your business. It's unkind to believe so wholly in your business and never have a strategy. This is where you can combine the two—live in the gray, allow this to be more of a flow, and also making sure you're not so hard on yourself with the ups and downs of what it is to start an online business.
This episode was important for me because I wanted to talk to you all about how this is where you want to think about when you're looking for support. I'm not just saying this just for me, I'm saying this for wherever you're at in your life within your business. Now, I will talk all day long about the need to have support, get out of lonepreneurship because we are all meant to rise in a community, absolutely.
But this is where you get to take a step back and reflect on your business. What has been feeling tough for you in the last six months, five months? In the last month, if you just wanted to take a really small piece of it. Is it like getting up every day and getting going? Is it feeling that you have a special product or a special program? Is it belief? Is it your energy? Is it your health? Or is it that you're getting a lot of engagement, you're getting a lot of people that are interested but you're not able to turn them into a new client? That's where strategy can come into play.
Or are you feeling stagnant on social media in some way? That's where strategy comes in. Thinking about, “Alright, do I need mindset right now? Do I need systems? Do I need some strategy? Do I need a combination of both?” My style of coaching is a combo, always. I want to give you the how, and then I want to embolden you to personalize it to what you believe about your business and you believe about yourself. On a regular basis, have moments where I want you to reflect on how you're feeling in the moment, and then we'll come in and talk about what's actually true for each platform. What's actually true for the way in which website strategy works, combining the two of those things is really important to me.
I have a client who was told to “sell, sell, sell” and she had lost the energy behind her content creation. I can tell you, no matter what platform you're on, if all you're trying to do is sell people without encouraging engagement first, you're not going to see growth, just not. Knowing that when she came to me, first question was, “When in your business has content creation felt empowering to you?” She's like, “When I gave value, when I shared what was going on with my clients, and how I helped them through it.” Like all of that was like something that she just loved. She’s like, “but I was told that that's not the way I should do things.” Then I was like, “Let's flip that.”
One, the algorithms work in this way that if you are feeding and creating content that keeps people wanting to see your face more often, you're going to get the reach that you're looking for. Then, you're also getting to warm them up for when it is time to sell, for them to know they can trust you or the value already provide, and then flip it to when it is time to sell.
That was a perfect example of let's remove this need to say that every post should convert for you and let's play for a while. She got to play, she got to feel that energy behind the content she wanted to create. Then, go figure that content strategy was easier to sell people on because they already trusted her. So, we moved through releasing that limiting belief of the fact that you should sell on every post, I would never recommend it. On every single post, I would never recommend it. But you should sell, of course, just not thinking about that strategy in the long term.
We had to remove that mindset piece because it was definitely ingrained. But also flipped that and thinking about, “How can we play to your energy so that you show up more often?” This is just a glimpse of the kinds of things that I like to do, the kind of work that I love. I want you to know that whatever idea you have, mindset and strategy are always going to be an important place to lean into.
This is where I finish this podcast by telling you that strategy is kind. Strategy is being able to understand how people experience you. Strategy is understanding how the architects of the internet created the internet, how SEO works, how the algorithms work. All of that is going to be an essential piece of the growth for your business, but we also get to honor who you are.
I want to finish this off by saying, “Hi, I have a Thrive mastermind.” My mastermind is a combination of this, being able to utilize marketing strategy and mindset together based on where you want your business to go in five months. I like to share that my Thrive Mastermind will be something that we get to honor both sides of you, both sides of your leadership in business, but also create this wonderful backbone of strategy. So, that the growth feels easier and you have this mastery of what it looks like to continue to grow in the upcoming years—knowing how the algorithms work, knowing how your own energy needs to be boldened. So, a mastermind is where you have me as your coach, but also that focus group of women who get to give you the feedback that you're looking for.
If you are interested in considering what a personalized VIP container with a cheering section might look like, I'll drop into the show notes a little bit more about this, and I want to invite you to consider what this level of support could do for you. You can absolutely create the vision and the richness and wealthiness of your life. It's just a matter of finding the support in the strong belief in yourself. Let's get to it. Bye lovelies.