Striking a Balance: How Personal Should Your Online Brand Be? - Ep 77 Limitless
In today's digital landscape, personal branding has become a pivotal factor in establishing trust, relatability, brand recognition, clarity, and connection with your audience.
As an entrepreneur, the decision of how personal to get in your online presence can significantly impact your success. In this blog post, we'll explore the importance of personal branding and provide insights into how personal you should be in sharing your journey and experiences with your audience.
1. The Sliding Scale of Sharing More of Yourself in Personal
The level of personalization in your online presence is a matter of personal choice. It's not about matching someone else's openness but rather staying true to your authentic self. Being genuine on social media means incorporating your real-life self into your content, although it doesn't require sharing every detail.
The best approach for building a community and attracting sales is to let your followers get to know you on a deeper level, creating not just followers but loyal fans. While it's important to be open online to establish connection and relatability, the extent of personal sharing varies and can be tailored to your comfort level and goals.
For instance, I do not share my relationship too widely. I like to keep it to myself and share pieces when my fiancé and I agree. I get to choose to keep my personal life private but I also share meaning details about what I do and who I am that has resonated with my audience in different ways.
2. Hopping Off the Pedestal In Your Personal Brand
Don't fall into the trap of sounding like a social media guru when sharing your content; it's all about being real and relatable. Switching from "How To" to "How I" connects better with your audience by being more authentically and building trust. Think of it like visiting a doctor who practices what they preach – you're more likely to trust someone who walks the talk. Sharing your personal experiences and behind-the-scenes moments lets you be seen as an expert by experience, not just regurgitating what you’ve heard others say. So, drop the pedestal, be yourself, and watch your authenticity shine through.
3. Preach What You Practice
Stepping into your leadership role online means embracing imperfection and showing your journey, not just portraying a flawless image. Being a magnetic brand is about being human, with all our quirks and challenges, as it's this authenticity that fosters trust and connection. Impostor syndrome can be a positive sign that you're pushing your boundaries, and it's essential to remember that your knowledge, even in progress, is valuable and relatable to others on a similar path.
So, don't strive for perfection; instead, share your experiences, celebrate your wins, and inspire others on their journeys – we're all a work in progress, so let's embrace it together!
Conclusion:
Getting personal in your online brand is a powerful strategy for creating connection, trust, and clarity within your community. Remember that the degree of personal sharing is entirely up to you, and there's no one-size-fits-all approach. Reflect on what level of personal branding aligns with your values and resonates with your audience. By hopping off the pedestal, showing your process, and embracing imperfection, you can create a magnetic brand that fosters lasting connections.
Episode Highlights:
Being genuine online involves incorporating your real, in-real-life self into your social media content.
The importance of stepping off the pedestal and being relatable in personal branding.
The degree of personalization in your online brand is a choice that depends on your preferences and your audience's desires.
Resources:
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