Is It Worth Starting a Podcast in 2024? with Caroline Aylward - 102
Over the years, many have toyed with the idea of starting their podcast, but for some reason have not taken the leap yet. It's a great time to launch a podcast. In 2023 there were over 450 million podcasts, and it seems like this number will only continue to grow. On today's episode Jamie Ratermann chats with video director and podcast coach, Caroline Aylward they discuss the changing dynamics of podcasting. They share their experiences and why they believe podcasts remain a vital tool for marketers and entrepreneurs alike.
Monetize Your Podcast: Turning Listeners into Customers
Many podcasters aspire to monetize their shows, but success often hinges on strategic leveraging of the platform. While brand deals and affiliates are common, don't overlook your own offerings. As both podcaster and business owner, your show can showcase products and services subtly. However, the real treasure lies in free offerings, like lead magnets or mini-courses, drawing listeners into your world and nurturing them toward conversion. Caroline explains that you shouldn’t hesitate to promote your offerings on your podcast; repetition builds recognition and deepens audience connection, driving sales.
Harnessing the Power of Podcasting: Building Trust Beyond Social Media
Podcasting emerges as a compelling alternative, offering a profound opportunity to build trust and connection with your audience. Unlike the fleeting nature of social media, podcasts provide a consistent space to share expertise, tell stories, and forge meaningful relationships. For those hesitant to show their face on social media, podcasting offers a more authentic and aligned way to connect. By consistently engaging listeners and subtly mentioning offerings, podcasters can cultivate a loyal audience primed for future engagement. The rise of thought leaders embracing podcasting is no coincidence; it's a deliberate choice to leverage the medium's unique power in fostering genuine connections and trust.
Watch on YouTube
Highlights
00:00 Podcasting as a Business Strategy
04:21: Discussion on leveraging podcasting to convert listeners into paying clients.
07:25: Addressing mindset challenges and the importance of consistency in podcasting.
19:48: Exploring ways to develop and own one's voice when speaking online.
22:04: The importance of practice and building confidence in speaking.
26:42: Connecting small practices to becoming a powerful leader and podcaster.
30:20: Designing podcasts to suit individual schedules and preferences.
34:59: Building trust through consistent podcasting and multiple touchpoints with the audience.
37:40: Aligning podcast content with available time and focusing on intrinsic goals for motivation.
42:30: Positioning podcasts as lead generators and incorporating calls-to-action within episodes.
45:15: Implementing strategies to guide listeners from the podcast to other platforms for deeper engagement.
49:44: Encouraging listeners to discern and apply relevant advice while disregarding irrelevant noise.
About Caroline Ayward
Caroline Aylward is a Film Director and Podcast Coach who helps creative entrepreneurs launch their profitable podcast and share their unique art with the world.
Caroline's Free Podcast Workshop: Authentic Voice: 3 Secrets to Launching Your Profitable and Impactful Podcast to Grow Your Audience
Instagram: @iamcarolineaylward
Resources:
Listen to Episode 75. Are Your Money Beliefs Holding You Back? Entrepreneur's Guide to Being Debt Free with Meera Shiree
Check out my mini-course, "3 Steps to 30 Days of Content." It's designed to help you develop a rewarding and repeatable system for increasing your visibility and enjoying the process of content creation.
Try Sunsama: https://try.sunsama.com/jamie-ratermann
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