I Deleted My Instagram, Here's Why with Liz Perra - 106
Jamie Raterman chats with Liz Perra, they explore the dynamic world of Instagram growth and strategy. Liz takes us on the journey of why she decided to delete her Instagram account and how it led to her rebranding process, she shares insights on overcoming challenges and building resilience in the ever-evolving landscape of social media. They cover topics such as the importance of consistency in posting, effective content creation, competitor analysis, and the pivotal role of commitment in fostering business growth.
Navigating Niche Pivots and Rebranding on Instagram
Drawing from her wealth of experience and client interactions, Liz shares invaluable insights into the importance of consistency, content creation, and audience engagement. The social media experts explore the transformative power of pivoting content strategies, addressing the dilemma of reviving "dead" accounts versus starting anew. Liz offers pragmatic advice on navigating niche shifts and the potential repercussions on follower engagement and algorithmic visibility.
Jamie and Liz shed light on the unique challenges faced by those grappling with dead social media accounts, where low engagement and stagnant growth pose significant hurdles to reinvigorating their online presence.
Inside the Journey from 20K to 80K Followers on Instagram
Liz Pera shares her journey from doubt to triumph, recalling the pivotal moment when a seemingly mundane reel catapulted her follower count from modest to monumental. Initially hesitant about the reel's length and content, Liz pushed past her reservations and unleashed it into the digital realm as part of a daily challenge. Little did she anticipate the avalanche of engagement and rapid follower growth that ensued, propelling her account to new heights. Through this anecdote, Liz underscores the unpredictable nature of social media success and the importance of persistence in content creation. She emphasizes the value of taking risks, even with content that may not initially seem groundbreaking, as demonstrated by the unexpected viral reach of seemingly ordinary reels.
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I am an Instagram business mentor who helps small business owners and entrepreneurs build profitable brands and scale on social media. My partner and I also help our clients integrate AI into their systems and strategies so they can craft better offers and strategies, streamline their systems, and build an authentic brand presence.
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