Social Media SEO: 3 Tricks You Should Know
Limitless Podcast —Minisode — Social Media SEO
Entrepreneurs know that social media can have a great impact on their businesses. Over the past two years, we have seen online platforms go through more change than in the last decade. With so many algorithm changes in recent years, it’s so hard to get organic results from them. Yet, one thing that can help is SEO. Today, Jamie Ratermann explains how social media SEO gets your name and content in front of people interested in your offering.
Episode’s Highlights:
What is the Tiktokification of Social Media:
Interest targeting—what this means for you
How social media is changing
Old tricks that are no longer getting results and what to do instead
Resources:
Embrace Social Media SEO for More Visibility and Clients in 2023: https://www.jamieratermann.com/masterclass/discovered-masterclass-social-seo
Are you looking to build a thriving business built on a strong brand message, money-making offers, and a resilient, growth mindset? Join the Marketing Mastery waitlist: https://www.jamieratermann.com/marketing-mastery
Launch with certainty and excitement with this new free training! This mini-course includes 15 minutes of coaching, my 7-point launch planning guide, and a workbook to start planning your next launch: https://jamieratermann.com/how-to-launch-a-new-offer-social-media
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Transcript
Jamie Ratermann 0:02
We may be heading into Thanksgiving, but I still know a term that can cause a chill up an entrepreneur's spine no matter what time of year. S E. Oh, I know it's so freaking scary, right? Recently during a masterclass SEO was actually called the Devil. I'm not joking, it was a whole part of the discussion. So if SEO is the devil cue the evil laugh. Okay, I won't do that again. But in reality SEO is sincerely a godsend. Yeah, I said it, it is something that absolutely should be a part of your day-to-day. In my terms, or the way I would like to say is SEO is an essential piece to ease. Don't believe me? I can talk about social media and content all day. But Google still brings in 1,000% more organic traffic to your business than social media. Let that sink in. If you've been ignoring Google, it's noticed, it is absolutely noticed. But what's really lovely about that all Google's had dominance for so long, social media has started to take note especially because of Tiktok so this is what this episode are this minisode is us talking about how SEO is making its way over to social media and why you should love it. So this is why SEO gets to be a good term for you and what you want to do with your business. So the reason why we're even talking about this is the Tick Tock suffocation of social media say that three times fast. So the Tick Tock application is essentially realizing that tick tock has made an absolute splash. By the end of 2021, tick tock.com was the number one most popular domain, it beat google it beat google.com. So Google came in second there. So even more so on top of that Gen Z, the people that you know, are coming behind us that absolutely set the trends have decided that tick tock is where they're going to go to first to find and research information. 40% of them chose Tik Tok as their search engine over Google and September 2022. So what does this all mean? Tick tock has been able to see how we all use Google and an implanted into the, into their platform, and the other social media channels have had to take a look at that. Take that part out. So what does this mean? For the first time social media channels can be the first place for users to find the content that they needed. So because Tik Tok took that number one spot, the other social platforms had to had to change as well. So to catch up, YouTube invested in shorts, while Instagram made the biggest sweeping changes to their algorithm. Many of you already know about these by focusing on reels in the feed, they are changing that interest targeting by D prioritizing hashtags. Now, keywords are being more important. And of course, by making sure that even if you aren't in the real suite, they're going to put some non follower posts into your main feed based off of your search and your interactions. So all of this has to say, the way in which we interact with social and now has an SEO spin. So all of these social media algorithms are now leaning towards search interest based first because of TiC TOCs dominance. However, the the four platforms that are going to be stepping up their game the most is, of course, tick, tock, Instagram, and YouTube, you're going to be hearing so much about YouTube in the next year. But of course, Pinterest has always been that place. Pinterest was always first about search. But unfortunately, tick tock did it better. But it's still that platform that can help you bring in traffic to your site. So knowing that this is where the big the big guys are going, this is where the the attention is going to be. It's really advantageous for you to welcome SEO as a part of your strategy. So here's why you should know about it, and also why it's about to create ease for you. One interest targeting. So instead of feeling like you have to feed the beast feed the algorithm, you can now be discovered simply by your expertise and content pillars, not only by how many people are engaging with it first. So Instagram used to be an algorithm and it still has this a little bit let me be clear, but Instagram used to be completely focused on recency, how often you post and what kind of interaction was getting as you post. Now. It also incorporates that is having a higher importance on engagement plus interest targeting so it can get you in front of new eyes. This is why you're seeing high virality on some reels and lower ones on others. That's exactly the point. So this interest targeting just will allow you to make sure you're focusing on the content itself versus how it's going to be engaged with on a regular basis. The second piece that is why you should love to SEO here is the longevity of your posts. So in the past for an Instagram post, even like it took you in the past for an Instagram post, it was 36 hours was how long it would normally be in the feed or 24 hours if it was a story. Now it can last a least two weeks, especially if we're using reels two weeks Plus, you're going to be able to see that kind of longevity not only on Instagram, but YouTube, Pinterest Tiktok all of these places are if you're giving you that kind of content that if it's good, if it's quality, if it's crisp, you're going to have visibility for weeks, potentially months on end. So this is where allowing your visibility to grow long after you post is going to create that ease. So making sure your videos and captions are part of it. So SEO gives you this time how fucking exciting is this I want to I am giving you all the tools but how fucking exciting is the idea that that when you post once your your content can last for weeks or months after it that people can find you without you having to be on the platform all the time. So your social media and content now gets to have a much longer shelf life. Your time gets to be focused on delivering crisp, fun and quality content that will find your people for you instead of the other way around when we're always trying to find our new our new community. So are you on board but you're thinking so are you on board? But also thinking where the fuck do I start? I got you. You're invited to discovered the masterclass how to embrace SEO to get more visibility and clients on social media in 2023. I want you to join me for this masterclass where I'm going to demystify SEO, it's no longer going to be the devil. We're going to demystify it. I'm gonna allow you to activate high visibility now in alignment with what the new social media landscape is. So mark your calendars for Thursday, December 8 at 1230 and check out the show notes of course and get excited because SEO is about to be a godsend.