Business in 2023 is different from 2020. In fact, 2020 was the year of the pivot, sharing our talents and skills online because of (or thanks to) a global pandemic. Building an online presence and wealth was full of potential… and it still is.

We’ve said over and over again, the social media landscape has radically changed these past years. Entrepreneurs more than ever are adapting to new strategies, aiming to grow their businesses. But, there is one that has been causing problems for most… engagement

Entering into a new year, it’s normal to think about the best way to create more growth in your business, but even more important is to think about where to best spend your time. Being a Creator CEO means owning your brand vibe, but what does that really mean

“A goal without a plan is just a wish” you might have heard that expression before, and while it remains true, we also need a guide to set those goals.

TikTok continues to dominate online platforms, it has revolutionized the way that people consume social media. In fact, the short-form video app has sparked all new shifts in the interactive landscape in the past two years, and other big-time players like YouTube and Instagram are finding ways to catch up.

While there are many similarities, there are also crucial differences that tie up PR and marketing to create an almost-perfect communication strategy

As 2022 comes to an end, our mindsets shift automatically to the new year. We start planning, and setting goals and intentions, with the hope that 2023 is going to be THE YEAR.

Leading an online business can often feel limitless. You can reach new levels of revenue every month, and new faces can come into your business, from your local area to all over the world. You can even model your business around the life that you want.

What have you failed at lately? As 2022 comes to an end, we find ourselves tallying up all of our wins, but also all of our missteps. Yet, failures are simply lessons, the more lessons you've learned in your life, the more success you attract.

There is power in gratitude. Something as simple as finding three things you are grateful for at the end of each day can completely change your mindset and perspective.

Entrepreneurs know that social media can have a great impact on their businesses. Over the past two years, we have seen online platforms go through more change than in the last decade. With so many algorithm changes in recent years, it’s so hard to get organic results from them. Yet, one thing that can help is SEO.

People-pleasing is a way of life for many. Yet every time you say “yes” to someone or something, you could also be saying “no” to yourself. Today, Jamie Ratermann talks with boundaries coach Allison KT they chat about the importance of defending your own needs. Alison shares tips that can help you set healthy boundaries in all of your relationships.

Digital marketing has changed more in the past two years than it has in the last decade. Why? Because it is constantly evolving. What’s popular today might be completely irrelevant next week. We now have much greater access to user data and consumer behavior.

The holiday season is demanding, with only two months left in 2022 and thanksgiving, Christmas, and New Year coming up it is only natural that both customers and brands feel overwhelmed. However, a well-planned holiday marketing plan can help increase sales and customer retention by building a strong connection with them. T

Been feeling a little unmotivated as we enter into the holiday season? Here's why it's a good time to take a closer look. Right now is prime spending season, not only for products-based businesses but also services. We are investing now in 2023 selves.

Cruella de Vil has nothing on us, or maybe we should learn a thing or two from her. If you've been on TikTok lately, you've likely come across the term “villain era”. But just because it has the word villain doesn't mean that it's as dark or ominous as the name might suggest.

Marketing your online business has gone through one of its biggest changes and shifts in the past year. Many of the strategies and tactics that worked a year ago have expired and need to be thrown out.

Moving past the limitations of anxiety and embodying your own magic can seem hard at times. Throughout our lives, we often feel stuck in different situations that can appear to be an endless cycle. Persistent fears about our careers, relationships, financial situation, and family dynamics can sometimes leave us feeling that there's light at the end of the tunnel.

Social media has been around for more than a few years now, yet it still continues to be an essential element for businesses to connect with their customers. In fact, one billion monthly active users on Instagram use Reels.

Have an idea for a new product or service that you want to launch? Bringing a product or new service to market can be a daunting experience. A product launch takes time and careful planning, in fact, One of the reasons so many products fail is that entrepreneurs rush to market without taking the necessary steps to plan and prepare.